Speaking & training
Bring BBC to your team, your members, or your meeting.
We speak the way we work: from the job site, in plain language, about the parts of running a contracting company nobody apprenticed you for. Keynotes for associations and industry events; workshops for owners; in-house training for the people who represent your company every day.
The difference
We don't teach contractors how to become better salespeople. We teach them how to become trusted advisors.
Trusted advisors build stronger companies, create lifelong customers, and leave behind a reputation no marketing campaign can buy. That is what every session is about — whether the room is full of owners or full of technicians.
Keynotes
Forty-five to sixty minutes for association meetings, industry conferences, dealer and supplier events. Plain-spoken, from the job site, not the lectern.
Owner workshops
Half-day and full-day sessions for owner groups and peer groups — working through your own numbers, your own owner-dependency map and your own timeline.
In-house team training
On your site, with your people: trusted-advisor training for technicians and service teams, leadership development for managers and field leaders, with follow-up.
Association and dealer programs
A series for your members or your dealer network — monthly or quarterly sessions that build on each other, with the readiness check and the Insights library as homework.
Topics
Six sessions. Every one of them from the field.
Each can be a keynote, a workshop or a training day. Each is adapted to the trades and the people in the room.
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01
Trust Before the Transaction
Owners · Teams
Why customers guard themselves against being sold to, what they are actually buying, and how a contractor earns the repeat call and the referral. The BBC Principle, applied to the phone, the estimate and the invoice.
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02
You Built a Job, Not a Business
Owners
If you estimate every project, know every customer and control the bank account, what have you built? Owner dependency — how to see it, why a buyer discounts it, and how to separate the business from the owner.
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03
Built to Sell — Even If You Never Do
Owners · Associations
Every business should be built to sell. What a buyer pays for, what they discount, and why the work of becoming sellable is the same work that makes a company better to own.
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04
Systems Create Freedom
Owners · Managers
Estimating, job costing, dispatch, follow-up and the monthly close — the systems that let a company be proven rather than described, and that let an owner take a week off.
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05
Trusted Advisors, Not Salespeople
Technicians · Service teams · Office
Practical training for the people who represent your company every day: listening before speaking, understanding before recommending, serving before selling. Fewer pressured customers; more trust, more referrals, more margin.
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06
The Owner Departure Plan
Owners · Successors
What happens after the handshake: staying on, retained equity, transferring relationships and authority, setting a date — and preparing yourself, not just the company, for life after.
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What we stand on
Six core beliefs — in every room.
- 01Integrity Above Everything
- 02People Build Great Companies
- 03Systems Create Freedom
- 04Excellence Is a Daily Habit
- 05Profit Enables Growth
- 06Every Business Should Be Built to Sell
The BBC principle
People don't buy because they're pressured. They buy because they trust.
Our responsibility is not to convince customers to purchase more than they need. It is to educate them, recommend honestly, explain the options, and let them decide with confidence.
Booking
What to send us.
The audience — owners, managers, technicians, members — and roughly how many. The date, the place and the time you have. The topic you have in mind, or the problem you’d like the room to leave with an answer to.
We reply personally within 48 hours with whether it fits, what we’d cover, and what it costs. Association, dealer and non-profit programs are priced differently from in-house training — ask.